This marks the first time in digital history that just two companies - Meta and X - control direct real-time communication access to nearly 250M daily active users. The unprecedented consolidation of global conversation under Zuckerberg and Musk represents a modern Tower of Babel moment, with two individuals having the power to shape, censor or amplify mankind's daily dialogue.
Threads vs X: Digital Babel Reaches 115M Users in Social Media War
📰 What Happened
Instagram's Threads app reached 115.1M daily mobile users in June 2025, narrowing the gap with X's 132M users. While X maintains desktop dominance with 145.8M daily visits compared to Threads' 6.9M, Threads showed 127.8% year-over-year growth as X declined 15.2%. The emerging platform Bluesky gained 372.5% to reach 4.1M users but remains a minor player. The data reveals an intensifying battle between Meta and X for control of global social discourse.
📖 Prophetic Significance
The convergence of Threads' 115.1M users with X's existing base accelerates multiple prophetic threads simultaneously. The concentration of global discourse under two tech leaders enables unprecedented narrative control (Rev 13:4). The mobile-first nature (115.1M mobile vs 6.9M desktop for Threads) shows how digital identity and social participation are becoming inseparable from personal devices, paving way for prophecies about marking and tracking. Meanwhile, Bluesky's 'open ecosystem' push represents the type of decentralized resistance prophesied to emerge against the beast system.