This marks the first instance of a major traditional trading platform (processing millions of monthly transactions) explicitly stating they need their own blockchain due to volume limitations of existing networks. The combination of stock tokenization with a proprietary blockchain creates an unprecedented level of centralized control over traditional and digital assets simultaneously.
eToro's Blockchain Plan: Digital Asset Control System Emerges
📰 What Happened
eToro CEO Yoni Assia announced plans to potentially develop a proprietary blockchain following the company's Nasdaq public debut in May. The platform, currently processing millions of monthly transactions, aims to launch tokenized stocks on Ethereum for 100 US companies and ETFs, initially available to European users. Assia revealed discussions with 4-5 blockchain platforms, citing existing networks' inability to handle their transaction volume as the key driver for developing their own solution.
📖 Prophetic Significance
The convergence of eToro's public listing, blockchain development, and stock tokenization accelerates three prophetic trajectories: First, Assia's revelation of 'millions of monthly transactions' needing dedicated infrastructure shows the rapid scaling of digital control systems. Second, the integration of traditional stocks into blockchain tokens merges conventional and crypto markets under unified oversight. Third, limiting initial access to European users demonstrates the regional economic blocks forming. This fusion of traditional markets with blockchain technology creates new mechanisms for implementing future economic controls.